Recently Project Resource Partners welcomed Kim MCDonnell to present to a select group of our candidates and clients on Social Purpose, why it is important and how it can quantifiably add to your business.
A Social Impact and Marketing Communications industry leader, who has collaborated with the UN and the SDG Partnership and presented at the UN. Kim has also founded the social enterprise Thankful.org and launched Thankful4Farmers, to support climate smart agriculture and regional and rural communities.
Kim’s passion to assist organisations develop and implement meaningful social impact strategies, that are also commercial, really came across in the workshop. In a world where ‘purpose’ is a word that is easily, and often used, it was great to get an insight in to what a good social impact strategy looks like.
These are purpose led strategies that create impactful and sustainable solutions, that make a difference. They show why it’s not just good business but good sense to put social impact at the heart of an organisation.
Here are my top takeaways:
All businesses can have a social impact, and to be able to make a difference that is about more than profit levels or quarterly reports. In fact, you can drive those through having a social purpose that is lived organisation wide, and is honest and intentful.
Below is Kim’s contact details should you wish to discuss this further:
Kim McDonnell
CEO/Founder
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